New arrivals

BOJ's new sun stick collaborated with the famous influencer, Ramon. Protects skin against harmful UV rays with its strong SPF50 PA++++ broad spectrum. Matte formula enables smooth and fresh application without clumping or leaving any gresiness. Sebum-control Silica powder regulates sebum to enhance adhesive...

Deep Moist Shampoo 1.0 - Peony honey scent. Moisturizing care type. Wash your hair with shea and honey foam while retaining moisture. Honey beauty shampoo products focused on hair that has 14% of amount of water. With a unique honey combination ratio that makes...

Melty Moist Repair Hair Treatment 2.0 - Sweet rose honey scent. Swell care type. Fixes dry and frizzy hair (due to dryness, hair lacks flexibility and is difficult to manage) and keeps moist and shiny all the way to the ends of your hair....

Melty Moist Repair Shampoo 1.0 - Pure rose honey scent. Swell care type. Wash your hair with shea and honey foam while leaving moisture in hair. Honey beauty shampoo product focused on hair that has 14% of amount of water. A new honey beauty...

Fino premium touch is the perfect hair care product for dry hair damaged by dyeing or perming. The savior of damaged hair. Deeply penetrates to repair and moisturizes damaged hair. Solve the hair problems such as dryness, oiliness, frizz, odor, dullness, etc. 3 major...

Fino premium touch is the perfect hair care product for dry hair damaged by dyeing or perming. The savior of damaged hair. Deeply penetrates to repair and moisturizes damaged hair. Solve the hair problems such as dryness, oiliness, frizz, odor, dullness, etc. 3 major...

A concentrated serum offers pore tightening effect to improve your enlarged pores. Formulated with 15.2% of highly concentrated AHA, BHA and PHA to target pore problems. Helps refine skin texture to a dewy and smooth skin appearance that like a peel-off egg. Controls skin...

instant calming effects.   Helps strengthen the skin's moisture barrier and improves the skin's natural elasticity.   Contains the proprietary ingredient Fermented Centella that boosts the skin microbiome with healthy bacteria to rebuild the skin.   Leaves a smooth and silky finish with no...

Enriched with Polyglutamic Acid to deliver instant hydration deep into skin.   Quickly absorbs into skin to pump up fine lines and wrinkles.

A cruelty-free eye cream enriched with 1,000ppm Tranexamic Acid and Glutathione to improve the look of under-eye dark circles and freckles for a more refined, brighter-looking eye area. The powerful antioxidant Glutathione and skin-brightening Tranexamic Acid inhibit melanin synthesis to energize fatigue eyes for...

Enriched with Glutathione and Niacinamide, this spray toner helps reducing melanin production to reveal a luminous and clear skin. Formulated with Vitamin B5 and B12 to hydrate the skin. Soft mist texture provides a refreshing finish, leaving a dewy and natural skin glow. Dual-Layer...

Formulated with 71.77% nutrient-rich Noni Extract to hydrate skin for a refreshing and healthy look.   Helps calm and revitalize irritated skin for a supple and glowing finish with Rosemary Oil.   Contains Adenosine to help reduce the appearance of fine lines and wrinkles....

An anti-aging serum formulated with 0.1% of pure Retinol and 9 Peptide Complex that help enhance skin elasticity to prevent the appearance of wrinkles and fine lines.   Features 162,000 A-Shot™, a fine particle that helps stimulate dull skin and aid absorption of active...

Enriched with Bakuchiol, this serum provides a skin firming and moisturizing effect while reducing pores at the same time.   Formulated with 5 types of Ceramide, it strengthens skin barrier and fosters hydration.   Proven to be non-irritative, it is suitable for all types...

A hair oil that intensively repairs damage and keeps hair smooth and silky. Contains rich double oil (dimethiconol and polysilicone-13, for repairing). Finds and intensively repairs even the slight damage to hair. The effect of repairing and coating the cuticle surface keeps your hair...

An intensive Vitamin ampoule that brightens skin and reduces the appearance of hyperpigmentation.   Contains whitening properties.   Features Glutathione, which evens your skin tone and helps with anti-oxidizing.   Includes Niacinamide to moisturize your skin for a healthy complexion.

A brightening toner pad that helps even your skin tone and reduce the appearance of dark spots.   Contains whitening properties.   Features Glutathione, which evens your skin tone and helps with anti-oxidizing.   100% pure cotton pads that do not irritate your skin....

Improve skin wrinkles and sagging skin with this NAD+ Essence. Formulated with NAD+ and antioxidant agents such as Glutathione and Vitamin C, it facilitates cell repair and revitalizes the skin. 50 types of Peptides improve different types of wrinkles such as smile lines, frown...

This is a lightweight sun cream with a high UV rating of SPF50+, PA++++. Does not leave any white casts or clumps with other cosmetics. Contains naturally extracted ingredients that help to calm blemishes and irritation. Boosts moisture in your skin with Bio-Hyaluronic Acid....

An non-comedogenic vegan chemical sun serum formulated with Cica and HA Complex to deliver cooling effect and hydration, while defending skin against UV rays with broad spectrum SPF50+ PA++++. Enriched with Aloe Ferox Leaf Extract to help reduce inflammation, while maximizing skin hydration level...

his Madagascar Centella Ampoule Kit consists of: Centella Ampoule 30ml Tone Brightening Capsule Ampoule 30ml Poremizing Fresh Ampoule 30ml Tea-Trica Relief Ampoule 30ml Centella Ampoule repairs damaged skin while regulating its water-oil balance. Tone Brightening Capsule Ampoule provides deep hydration and improves skin tone....

Soothe stressed skin and turns rough skin into dewy and bright skin.   Whitening gel for dark skin area, such as armpit, elbow and bikini line

A chemical sunscreen with a broad spectrum of SPF50 PA++++ helps protect the skin from photoaging and longtime sun exposure. Contains Aloe Barbadensis Leaf Water and Hamamelis Virginiana that hydrate and soothe the sun-exposed skin. Featured Niacinamide and Tocopherol that help control sebum and...